rachelarmory

Do People Still Buy Magazines?

I’ve been researching into whether or not people still buy print magazines and what their opinions are regarding them. Due to technological advances such as smartphones and tablets people are now able to read news articles on the go and in a format which they will almost always be carrying with them. Magazines now post daily articles on their websites for smartphone and tablet users to read and many of these articles are more up to date than what is featured in the magazines due to the instantaneous nature of the internet. The rise of social media also means that magazines are writing and sharing articles quicker than ever, all available to view for free. This however is less true of more high end fashion magazines which tend to avoid posting exclusive articles and although social media is key in all of their marketing strategies the main focus still remains on the print magazine; which for fashion magazines tends to be monthly.

I have been browsing the internet for different opinions on the pros and cons of printed magazines and I have found several quotes of interest:

‘’We can’t depend on electronics always, sometimes people want to read a paper instead of monitor and so on. It’s essential to have magazines and newspapers’’

VenyoZ. 2011. Why do people still buy magazines and newspapers?. [ONLINE] Available at: http://lockergnome.net/questions/128380/why-do-people-still-buy-magazines-and-newspapers. [Accessed 26 November 13].

‘’At newsstand prices, no idea. Through the mail, sure, get a years worth of any given magazine for cheap.’’

Xiro. 2011. Why do people still buy magazines and newspapers?. [ONLINE] Available at: http://lockergnome.net/questions/128380/why-do-people-still-buy-magazines-and-newspapers. [Accessed 26 November 13].

Magazine subscriptions often come with incentive gifts to encourage people to subscribe so this is a particularly good point as they also tend to be much better value than buying the magazine every week or every month.

‘’Because it is a nice way of reading things. Not everyone can sit down at their computer all day. Also subscribing to things via paper is usually much cheaper than subscribing to a news site on the web.

Newspapers and magazines I find a lot easier and more comfortable to read when it is physically in my hand. They are also nice to have if we are away from our gadgets.’’

geekytechguy. 2011. Why do people still buy magazines and newspapers?. [ONLINE] Available at: http://lockergnome.net/questions/128380/why-do-people-still-buy-magazines-and-newspapers. [Accessed 26 November 13].

I agree with the fact that printed magazines and newspapers make a nice alternative to recreational activities which involve technology. People who spend all day in front of a computer may well want a change when relaxing in an evening so would prefer to read the news or entertainment in a printed format.

There are definitely pros and cons to both digital and printed magazines however the most successful companies in the business today combine a mixture of the two.

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This entry was posted on November 26, 2013 by and tagged , , .
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