As part of my research for the graduate magazine I will be pitching I have examined some of my competitors.
The first one I looked at was citysocializer.com which aims to help users create and attend events in their city.
Users have to join up to the site and create a profile before they can put their name down to attend any events. The thought of attending an event alone with a group of people who may already know each other seems a little daunting however cityscoializer has an option which allows you to make contact with other users prior to events.
The events range from drinks at a bar to music concerts and anyone is able to go along by simply confirming their attendance online beforehand.
Research I conducted on people’s attitudes towards citysocializer.com proved inconclusive since none of the graduates and students I surveyed had heard of the website. For my idea I plan to target university students and use social media to ensure that a wide audience is aware of the product.