rachelarmory

Competitor Analysis – Scene Birmingham

When examining my competitors I discovered Scene Birmingham which is a Birmingham based digital magazine aimed at students and young professionals. It is published monthly and can be accessed online. The magazine also has an online blog featuring articles on music, exhibitions and nightlife. The monthly magazine is a culmination of these posts.

The content of the magazine is well written and engaging, not to mention being very relevant for the magazine’s target market. The online format however is a little difficult to navigate and can soon become frustrating, especially for those looking for certain snippets of information.

Scene Birmingham also runs the Scene Card which offers discounts across Birmingham based businesses including spas, hairdressers and restaurants. The card is mutually beneficial for both Scene and the businesses as they will gain more custom and Scene charges £30 for a 12 month subscription to the card.

Scene Birmingham. 2013. The Scene Card. [ONLINE] Available at: http://www.thescenecard.co.uk/. [Accessed 08 December 13].

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This entry was posted on December 8, 2013 by and tagged , , .
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