Launched in 2009 Stylist is a magazine aimed at women which is handed out for free every Wednesday in major cities including Birmingham, Bristol, Leeds, Liverpool, London, Glasgow and Newcastle. I was impressed to notice that Stylist is also available in French Connection stores, airports and gyms – a brilliant way to target its audience of professional affluent women.
Stylist claims to provide ‘a unique mix of exclusive interviews, insightful reporting and the best of what to see, listen to and do’. When the magazine launched, Grazia was seen as one of Stylist magazine’s main competitors however the editors have claimed that Stylist features far broader content including world news, politics and career issues.
The magazine has several high end advertisers including Selfridges, Burberry and Yves St Laurent which help to fund the free distribution.
I personally find the format of the magazine excellent and think a similar version aimed at graduates and the younger professionals would be equally well received.
PR Week. 2009. Stylist Magazine Storms Onto Free Title Scene. [ONLINE] Available at: http://www.prweek.com/article/947171/stylist-magazine-storms-free-title-scene. [Accessed 08 December 13].