After examining my competitor’s target reader’s I thought it wise to consider my own. Although I know my magazine will be aimed at graduates and young professionals I want to consider what kind of graduate I specifically want the magazine to appeal to.
One of the first groups I thought of was graduates who had been active members of societies when at university as they would be used to having busy social lives, making new friends and organising or participating in regular nights out.
Fashion and art graduates would hopefully be interested in the fashion section as well as those graduates who are less sure of how to dress for the workplace.
Graduates from cultural and art degrees would be a good target for the areas of the magazine which cover exhibitions and places to visit within each city and hopefully they would also be interested in attending the events as subscribers to the magazine.
Hopefully the content of the magazine will be wide enough to appeal to everyone and with the use of social media to promote events and provide up to date articles, the magazine’s readership should quickly grow.